The ban on FKA twigs’ Calvin Klein advert has been lifted – but only partially
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The ban on FKA twigs’ Calvin Klein advert has been partially lifted after the Advertising Standards Authority (ASA) reconsidered its decision. The ASA originally banned the advert, claiming it presented the singer as a “stereotypical sexual object”. However, following a review, the agency determined that the image is not sexually explicit and reversed its decision.
The controversial poster, released last April, features FKA twigs wearing a denim shirt over one shoulder, revealing half her body but covering her breast and half of her bum. The text above the image reads “Calvins or nothing”. Despite the partial lifting of the ban, it remains in place for displays where children might see the advert.
In a statement, the ASA acknowledged the strong public reaction to its original decision, including criticism from FKA twigs herself. The agency explained that it decided to review the ban due to concerns that its rationale for banning the ad was flawed. While the ASA still considers the ad overtly sexual and not suitable for display in an untargeted medium, it admitted to being open to feedback and willing to challenge its own decisions.
The initial ban was prompted by just two complaints stating that the promotional images were overly sexualized and offensive. The ASA ruled in January that the image placed too much focus on the model’s body rather than on the clothing being advertised. In response, FKA twigs took to Instagram to express her frustration, stating that she did not see herself as a stereotypical sexual object but as a strong woman of color who has overcome significant challenges.
The singer also highlighted what she perceived as double standards, pointing out similar adverts that had not faced backlash. One such example was the Jeremy Allen White installation, which featured no controversial content despite being similar in nature to FKA twigs’ Calvin Klein advert.
Overall, the partial lifting of the ban on FKA twigs’ Calvin Klein advert marks a shift in the ASA’s position following public outcry and criticism. The agency’s willingness to reconsider its decision highlights the importance of listening to diverse perspectives and being open to revising judgments when necessary.
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Calvin Klein advert
