How to get more Black Gen Z talent into your workplace and – importantly – keep them there
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Generation Z is currently the most diverse cohort in the workplace, and employers must prioritize including Black Gen Z individuals through support, mentorship, and opportunities. With Gen Z projected to make up 30% of the workforce in the next six years, it is essential for companies to understand and cater to the needs of this dynamic and diverse generation.
Mils Banji, the founder of TapIn, a social media agency focused on helping diverse communities enter the workforce, emphasizes that Gen Z has already been present in the workplace for the past six years. Despite this, many companies still underestimate the presence and impact of Gen Z employees, assuming they are only recent graduates entering the workforce. Banji stresses the importance of recognizing and embracing the unique perspectives and experiences that Black Gen Z individuals bring to the table.
Research in the US shows that 48% of Gen Z individuals are racially and ethnically diverse, with similar statistics found in England and Wales. Black Gen Z individuals expect to see representation in the workplace that reflects the diversity of their local communities. Banji highlights the importance of companies creating inclusive work environments that resonate with the backgrounds and experiences of Black Gen Z employees.
TapIn’s publication, “This is Black Gen Z,” offers comprehensive guidance for employers on how to support and empower Black Gen Z employees throughout their career journey. From talent attraction to retention strategies, the report provides actionable recommendations for companies looking to foster a more inclusive workplace culture.
While salary and training opportunities are important factors for Black Gen Z job seekers, Banji emphasizes that a company’s commitment to diversity, equity, and inclusion is paramount. Employers are advised to showcase diversity initiatives, share employee stories, and be transparent about progress and areas needing improvement. By prioritizing diversity and inclusion efforts, companies can attract and retain top Black Gen Z talent.
The application process should also be reevaluated to ensure accessibility and inclusivity. Employers should consider where Black Gen Z individuals are searching for job opportunities, including platforms like Instagram, TikTok, and YouTube where influencers play a significant role in promoting careers. By understanding these new avenues for job discovery, companies can tap into a broader pool of diverse talent.
Mentorship programs, investment in employee resource groups (ERGs), and anti-discrimination training are crucial for retaining Black Gen Z talent in the workplace. Gen Z individuals are eager to join ERGs and benefit from mentorship opportunities that support their professional growth. Addressing issues of racism and providing specific training on combating bias are essential steps in creating a more inclusive work environment for Black Gen Z employees.
In conclusion, it is imperative for employers to embrace and empower Black Gen Z talent in the workplace. By prioritizing diversity, equity, and inclusion initiatives, offering mentorship opportunities, and addressing systemic barriers, companies can create a more inclusive environment where Black Gen Z individuals can thrive and contribute their unique perspectives to the workforce.
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